Where’s Your Head At? launches to coincide with Mental Health Awareness Week.
Bauer Media teamed up with mental-health campaigner Natasha Devon MBE and Mental Health First Aid England asking people to sign a petition to make a mental health first aid a legal requirement in the workplace.
We harnessed Bauer Media’s influence with a host of celebrity supporters to spread the word about our important campaign and engaged Bauer’s audience of 25 million people across the UK through our magazine and radio brands, including Grazia, heat, Closer, Magic, Absolute and KISS. The campaign also received outdoor space from media giants Ocean Outdoor and 8 Outdoor to help us expand our reach even further!
On October 8th 2018, we delivered a public petition of over 200,000 signatures to 10 Downing Street with London’s Mayor Sadiq Khan pledging full support for our campaign.
Following the petition, leaders from across business, education and the third sector signed an Open Letter (PDF) to the Prime Minister calling for legislative change to protect mental health in the workplace. The letter was exclusively published in The Telegraph, generated blanket national news coverage and led the Health and Safety Executive to update its guidance on the First Aid needs assessment to include further information on mental health.
In January 2019, the campaign gained new momentum when it was announced that the issue was going to be discussed in Parliament as part of a Backbench Business Committee Debate, following a motion tabled by Luciana Berger MP, Johnny Mercer MP and Sir Norman Lamb.
In the run up to the debate, we ran targeted outdoor advertising campaign in partnership with 8 Outdoor, encouraging people to tweet their MPs to get involved in the debate. On the day, MPs from the five main parties spoke in support of the issue, and the debate signalled overwhelming support for legislative change across the House.
To mark its first birthday, the campaign launched the ‘Where’s Your Head At?’ Workplace Manifesto – a mission statement for a mentally healthier working world. Organisations and MPs were encouraged to sign up to show their support for creating healthy workplaces where mental health is promoted and protected. Alongside MPs and employers, leading organisations from across the mental health sector including Mind, the Mental Health Foundation and Samaritans came together to support the manifesto’s calls.
The ‘Where’s Your Head At?’ campaign is continuing to raise awareness of its call for a mentally healthier working world at the Conservative, Labour and Liberal Democrat Party Conferences. Ahead of World Mental Health Day on 10th October, MPs will be encouraged to sign up to the ‘Where’s Your Head At?’ Workplace Manifesto to highlight their commitment to parity of esteem – equality between mental and physical health – in the workplace.